Introduction

The 2004 election revealed a striking gap in the political leanings of people who are married with children: They favored the Republican, President George W. Bush, over the Democrat, Sen. John Kerry, by nearly 20 percentage points -- 59 percent to 40 percent. This married parent gap must now take its place in the popular political lexicon alongside previously established voter gaps such as the gender gap (in which women generally lean Democratic and men lean Republican) and the race gap (in which minorities lean heavily Democratic and whites lean heavily Republican).

It was not always like this. Democrats were successful in competing for married parents in the very recent past. Bill Clinton only narrowly lost them in 1992, and then narrowly won them in 1996. Bush opened up a 15-point married parent gap over Al Gore in the 2000 election (winning the group 56 percent to 41 percent). But Clinton's success shows that Democrats should be able to compete for married parents again in the future -- or even win them.

Many Democrats have come to realize in the aftermath of their defeat last November that they must strike out beyond their traditional base of support if they want to start winning national elections again. Sen. Hillary Clinton (D-N.Y.), for example, has begun to appeal to pro-life voters. And newly elected Democratic Party chairman Howard Dean has pledged to reach out to evangelical Christians.

But Democrats will not do better with married parents until they recognize one simple truth: Parents have a beef with popular culture. As they see it, the culture is getting ever more violent, materialistic, and misogynistic, and they are losing their ability to protect their kids from morally corrosive images and messages. To be credible, Democrats must acknowledge the legitimacy of parents' beef and make it unmistakably clear that they are on parents' side.